BMW Group Website Redesign & Relaunch
Complete redesign and modernization of BMW Group internal website with focus on performance and user experience.
About BMW Group
The BMW Group is one of the world’s leading premium manufacturers of automobiles and motorcycles, renowned globally for innovation, quality, and sustainability. With brands such as BMW, MINI, and Rolls-Royce, the company sets benchmarks in design, technology, and future-oriented mobility.
The BMW Group’s digital presence plays a central role in brand communication and is aimed at both end customers and business partners looking to scale their offerings.
The Project
- Period: August 2015 – December 2015
- Role: Senior Frontend Developer, External Consultant
- Client: BMW Group (via Valtech GmbH)
- Team: 6 Frontend Developers, 2 Backend Developers
- Project Technologies: HTML, CSS, Foundation 4, jQuery, SASS, Git, AEM (Backend)
- Methodology: Scrum
Project Description
As part of this project, I was involved in the complete redesign of an internal BMW Group website. The focus was on modernizing the user interface and improving performance to provide employees with a better user experience.
My responsibilities included implementing new features, optimizing existing components, and ensuring cross-browser compatibility. I worked closely with the design team to ensure that the visual design was implemented accurately and consistently.
Challenges and Solutions
Modular Component System
Development of a flexible system of reusable frontend components (sliders, teasers, galleries, forms) that provided the content team with maximum design freedom.
Cross-Browser Compatibility
Ensured seamless functionality across all major browsers through extensive testing, polyfills, and fallback implementations for consistent user experience.
Responsive Design
Fully responsive implementation using Foundation 4 and SASS, ensuring optimal display and usability across desktop, tablet, and smartphone.
Clean Code & Maintainability
Built with Foundation 4, SASS and JavaScript, leveraging component-based architecture for scalable and maintainable enterprise-level application.
BMW Group Website - Homepage with modern design
Responsive components for optimal display on all devices
Modular system for flexible content management
Results
The redesigned website was successfully launched and received positive feedback from users. The performance improvements resulted in faster page load times and a better overall user experience. The project demonstrated my ability to work on large-scale enterprise projects and deliver high-quality results.
Leveraging my extensive experience as a Senior Frontend Developer, I supported the team with innovative solutions and best practices, which was instrumental to the project’s success.