Tom Tailor - Further development of the B2B Onlineshop

Tom Tailor - B2B Onlineshop

Tom Tailor is a leading fashion company based in Hamburg, offering a wide range of clothing, accessories, and home items for men, women, and children. The B2B web shop enables retailers to order goods directly and conveniently without having to rely on showroom visits. During the COVID-19 pandemic, the digital sales channel became even more important and required extensive further development.

The Project

Period: March 2022 – August 2023
Role: Frontend Developer
Client: Tom Tailor GmbH
Team: 2 Frontend Developers, 1 Backend Developer
Project Technologies: Vue.js, TypeScript, Tailwind CSS, Storybook, Laravel, Webpack, Git, JavaScript, HTML, SCSS
Methodology: Scrum

Project Description

As part of this project, I was significantly involved as a frontend developer in the optimization and expansion of Tom Tailor’s existing B2B web shop. The focus was on making it easier for retailers to order and view goods, as physical showrooms were not accessible during the pandemic.

A central aspect of my work was the implementation of new features such as virtual product views and the ability to order pre-configured product packages (sets) directly. These features made it easier for retailers to select and order without relying on personal consultation.

Additionally, my tasks included optimizing the user interface, fixing existing bugs, and continuously developing the system to improve both usability and stability and scalability.

Challenges and Solutions

extension

Complex Feature Implementation

The introduction of new features had to be designed to be both user-friendly and visually appealing.

Solution: Use of modern frontend technologies such as Tailwind CSS and Storybook to ensure a consistent and intuitive UI.

trending_up

Efficiency Improvement for Ordering Processes

Retailers needed simple ways to quickly order product sets while maintaining a clear overview.

Solution: Development of a clear module for pre-configured product packages with direct integration into the ordering process.

speed

Performance and Scalability

The extensions and growing use of the web shop placed demands on the system's performance.

Solution: Optimization of data flows and careful coordination with the backend team to ensure smooth performance.

Results

The further development of the B2B web shop enabled Tom Tailor to optimally support their retailers during the pandemic. New features such as virtual product view and ordering of product packages significantly improved the user experience.

Through continuous optimizations in the front and backend, the stability and scalability of the system could be ensured. The efficiency of ordering processes and user-friendliness were significantly increased, which sustainably increased retailer satisfaction.

With my experience in modern frontend technologies and my ability to transform complex requirements into intuitive solutions, I was able to make a significant contribution to the success of this project.